CRM glossary

What is an Upsell?

Selling a customer a higher tier, more seats or additional products.

Updated October 2026·2 min read·By the MagicWand team
Definition

Upsell: Selling a customer a higher tier, more seats or additional products.

Example

Moving a customer from 10 seats to 25 seats is an upsell.

Why it matters

Expansion revenue from existing customers is often the most efficient growth.

Upsell in MagicWand

Expansion readiness is surfaced by Promises™.