🔮 Product · Abra
Ask anything.
Get an answer with receipts.
Abra is the assistant built into every MagicWand seat. Ask it about a deal, an account, or your whole book of business, and it answers in plain language — with a link back to the exact call, email, or meeting behind every claim.
What makes Abra different
Not a chatbot bolted onto a dashboard.
Every answer has receipts
Abra doesn't summarize vaguely — it links every claim to the specific interaction it came from, so you can verify, not just trust.
Plain language in, plain language out
Ask "who's most likely to churn this month?" the way you'd ask a colleague — no query builder, no filters to configure.
You set the autonomy level
The Trust Ladder controls how much Abra can do on its own — from "suggest only" to drafting outreach for your approval. Never on live calls.
What people ask Abra
Real questions Abra answers every day.
"Which deals are most likely to close this week?"
Abra ranks open opportunities by signals from actual interactions — response time, sentiment, and stage momentum — not just a stage-based guess.
"What did we promise Hawthorne on our last call?"
Abra pulls from the Commitments Ledger and the call record itself, so you get the exact promise, not a paraphrase.
"Who on my team hasn't followed up on a hot lead?"
Abra cross-references lead activity against the last logged interaction and flags gaps before they become lost deals.
"Why did this account's health score drop?"
Abra explains the specific vitals that moved — e.g. response time slowed, sentiment dipped in the last call — with a prescription for what to do next.
Meet Abra
The assistant that shows its work.
Every answer, backed by the actual conversation it came from.
Try MagicWand free