Ask anything. Get an answer with receipts.
Abra is the conversational assistant inside every MagicWand seat. Ask about a deal, an account or your whole book in plain language and get a direct answer that links to the exact call, email or meeting behind it.
Abra is MagicWand's built-in AI assistant. Instead of building reports or clicking through tabs, you ask questions in plain language — “what did we promise Coastal Health?” — and Abra answers from your live workspace, citing the interactions behind every claim. It can also draft follow-ups for your approval.
What Abra assistant does
Answers with evidence
Every claim links to the source interaction, so you can verify instead of trusting.
Drafts on request
Follow-ups, recaps and nudges drafted in context, held for your approval.
Search everything
“Find Hawthorne” searches contacts, deals, commitments, documents, tickets and messages at once.
Command palette
Press ⌘K anywhere to jump to any view, record or action.
The old way vs. Abra assistant
| The old way | With Abra assistant | |
|---|---|---|
| Getting an answer | Build a report or ask a colleague | Ask in a sentence, get a cited answer |
| Finding a conversation | Search four apps | One search across every record |
| Writing a follow-up | Start from a blank email | A draft grounded in the real thread |
Real questions Abra answers.
Frequently asked questions
Does Abra make things up?
Can Abra send emails on its own?
Stop feeding your CRM. Start talking to it.
Explore the live demo with a sample book of business. $50 per user per month when you're ready — every feature included.