MagicWand vs. Quo
Quo (formerly OpenPhone) is a business phone system with an AI call-answering agent, Sona, that syncs into a CRM you still have to run separately. MagicWand is the CRM — and connects your phone alongside email, calendar, and documents, not instead of them.
Quo is a genuinely good phone system: shared numbers, an AI agent (Sona) that answers inbound calls, and integrations that push call data into HubSpot or Salesforce. But it's fundamentally a phone tool that talks to a CRM — it doesn't connect your email, calendar, or documents, and Sona only handles inbound calls. MagicWand connects all four channels natively and ties them together with Promises™, an AI suggestion engine built specifically to synthesize across every channel at once, not just the phone.
| 🪄 MagicWand | Quo | |
|---|---|---|
| What it is | A full AICRM | A business phone system that syncs to a CRM |
| Channels connected | Phone, email, calendar, documents — natively | Phone (calls + SMS) only |
| AI suggestion engine | Promises™ — synthesizes all four channels | Sona — inbound calls only, no cross-channel view |
| Outbound AI | Abra drafts outreach across channels for your review | Sona does not handle outbound calls |
| Pricing model | $50/user flat, everything included | $15–35/user base + metered AI credits + carrier fees/taxes |
| Real cost, 5-person team | $250/month, no surprises | Commonly $97–108/month before scaling AI usage |
| CRM included | Yes — it's the whole product | No — requires a separate CRM (HubSpot/Salesforce) on Business tier+ |
We'll say it straight.
If a business phone system with a genuinely useful AI receptionist is the actual need — not a full CRM — Quo does that one job well, and its per-user starting price is lower than MagicWand's. Teams that already have a CRM they like and just need better shared-number calling may prefer bolting Quo onto it rather than switching systems entirely. Worth knowing going in: the advertised $15/user price doesn't include carrier fees, telecom taxes, or Sona's metered AI credits once you're past 10 AI-handled calls a month — real-world cost for a small team tends to land closer to $100/month before any of that scaling.