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MagicWand vs. Keap

Keap is a small-business CRM combined with marketing automation, invoicing and payments. MagicWand is an AI CRM that does its own data entry. Here's an honest look at where each one wins.

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Quick take

Choose Keap if you are: small businesses centered on marketing automation. Choose MagicWand if you are: relationship-driven teams that want AI to log and rank the work. The core difference: Keap relies on people to keep records current, while MagicWand captures email, calendar, calls and documents itself and ranks what to do next with Promises™.

Side by side

MagicWand vs. Keap at a glance

	✨ MagicWand	Keap
What it is	An AI CRM (AICRM) that captures every channel automatically	A small-business CRM combined with marketing automation, invoicing and payments
Data entry	None — email, calendar, calls and documents log themselves	Largely manual updates and activity logging
AI	Promises™ engine + Abra assistant, included in every seat	AI features varying by plan
Pricing	$50/user/month, everything included	Plans based on contacts and users
Time to value	Same day: connect inbox + calendar	Moderate; automation building takes time
Consent & audit	Consent hard-gated at send; append-only audit trail	Configurable; varies by setup
Best for	Relationship-driven teams that want AI to log and rank the work	Small businesses centered on marketing automation

Last reviewed October 2026. Vendors change plans and features often — confirm current details on each vendor's site.

Where Keap genuinely wins

We'll say it straight.

If your small business runs on email marketing automation campaigns and wants them tightly tied to CRM, Keap is built for that.

Where MagicWand wins

The CRM keeps itself.

No fields to fill and no admin to hire. Promises™ reads phone, email, calendar and documents together; Abra answers questions with evidence; Autopilot ranks the day; consent and audit are enforced, not configured — all in one $50 seat.

Switching

Moving from Keap without a migration project

Connect your inbox and calendar

Any provider. MagicWand starts reading the same day.

Let Book Builder build your book

Active contacts and companies are created from real email.

Run both for one cycle

Compare forecasts and follow-up. Switch when the evidence says so.

FAQ

Frequently asked questions

Is MagicWand a good Keap alternative?

For teams that want a CRM that keeps itself current with no data entry and one flat price, yes. For teams that need what Keap is uniquely strong at — small businesses centered on marketing automation — Keap may still be the better fit.

Can I try MagicWand without leaving Keap?

Yes. Connect your inbox and calendar to MagicWand and run both side by side; Book Builder will create your active contacts from email without touching your existing system.

How does MagicWand pricing compare to Keap?

MagicWand is $50 per user per month with every feature included. Keap's pricing: plans based on contacts and users. Use our CRM cost calculator to compare total annual cost at your team size.

How long does switching take?

Most teams are useful in MagicWand the same day they connect email and calendar. Plan a parallel run of one sales cycle before fully switching.

Ready when you are

Stop feeding your CRM. Start talking to it.

Explore the live demo with a sample book of business. $50 per user per month when you're ready — every feature included.

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