CRM glossary
What is Account-based selling?
Targeting a defined set of high-value accounts with coordinated, personalized outreach across the buying committee.
Definition
Account-based selling: Targeting a defined set of high-value accounts with coordinated, personalized outreach across the buying committee.
Example
Coordinating outreach to the CFO, CIO and procurement lead at one target company.
Why it matters
Complex deals are won by relationships across many people.
Account-based selling in MagicWand
Account dossiers show every person, deal and promise in one place.