CRM glossary
What is CRM adoption?
The degree to which a team actually uses a CRM consistently.
Definition
CRM adoption: The degree to which a team actually uses a CRM consistently.
Example
Half the team stops updating the CRM three months after launch, so the pipeline report becomes unreliable.
Why it matters
A CRM only reflects reality if it's used.
CRM adoption in MagicWand
Adoption stops being a problem when the CRM feeds itself.