The main types of CRM are operational (runs daily sales and service), analytical (finds patterns in customer data), collaborative (shares customer data across teams), industry-specific, and AI CRM, which captures interactions and suggests actions automatically.
Operational CRM
Runs day-to-day work: contacts, pipeline, tasks, service tickets. Most CRM software is primarily operational.
Analytical CRM
Mines data for segmentation, lifetime value and churn.
Collaborative CRM
Shares one customer view across sales, service and marketing.
Industry CRM
Tailored to a vertical. See CRM by industry.
AI CRM (AICRM)
Combines all three with automatic capture and prediction. See what is AICRM.