CRM glossary
What is Churn prediction?
Identifying customers likely to leave before they do, using behavioral and relationship signals.
Definition
Churn prediction: Identifying customers likely to leave before they do, using behavioral and relationship signals.
Example
A customer whose reply time slipped from hours to a week, with a skipped QBR, is flagged as a churn risk.
Why it matters
Early warning creates time to intervene.
Churn prediction in MagicWand
Response-time decay, silence and sentiment shifts surface as alerts.