CRM glossary
What is Churn?
Customers stopping or failing to renew over a period, often expressed as a rate.
Definition
Churn: Customers stopping or failing to renew over a period, often expressed as a rate.
Example
Losing 5 of 100 customers in a year is a 5% annual churn rate.
Why it matters
Retaining a customer is usually cheaper than acquiring one.
Churn in MagicWand
Churn risk is a live War Room gauge with explanations.