CRM glossary

What is a Contact?

A record for an individual person in a CRM, typically linked to an account.

Updated October 2026·2 min read·By the MagicWand team
Definition

Contact: A record for an individual person in a CRM, typically linked to an account.

Example

Rachel Kim, VP Operations at Brightline Ventures, is a contact linked to the Brightline account.

Why it matters

Contacts are the people who actually buy, use and renew.

Contact in MagicWand

Contacts are created from your inbox by Book Builder; no typing required.