CRM glossary
What is a Lead?
A person or organization that has shown interest but hasn't yet been qualified as a sales opportunity.
Definition
Lead: A person or organization that has shown interest but hasn't yet been qualified as a sales opportunity.
Example
A visitor fills out a pricing inquiry form; until a rep qualifies them, they are a lead.
Why it matters
Lead handling speed strongly affects whether interest becomes revenue.
Lead in MagicWand
Unanswered inbound inquiries rise to the top of Autopilot.