CRM glossary
What is Lead scoring?
Ranking leads by likelihood to convert using fit and behavioral signals.
Definition
Lead scoring: Ranking leads by likelihood to convert using fit and behavioral signals.
Example
A lead who opened the proposal three times and booked a demo outranks one who only downloaded an e-book.
Why it matters
It focuses effort where conversion is most likely.
Lead scoring in MagicWand
Promises™ scores relationships on live cross-channel signal.