CRM glossary
What is Predictive analytics?
Using statistical models and machine learning on historical and live data to forecast outcomes.
Definition
Predictive analytics: Using statistical models and machine learning on historical and live data to forecast outcomes.
Example
Estimating a 74% chance a deal closes this month from engagement, timing and past outcomes.
Why it matters
It shifts teams from reacting to anticipating.
Predictive analytics in MagicWand
Close, churn and expansion likelihood are predicted from live signal.