CRM glossary
What is a Prospect?
A potential customer who has been identified as a fit and is being actively pursued.
Definition
Prospect: A potential customer who has been identified as a fit and is being actively pursued.
Example
After a discovery call confirms budget and need, the lead becomes a prospect.
Why it matters
Separating prospects from raw leads focuses effort.
Prospect in MagicWand
MagicWand classifies contacts as suspects, prospects or customers.