CRM glossary

What is a Sales forecast?

A projection of future revenue based on the pipeline, historical win rates and judgment.

Updated October 2026·2 min read·By the MagicWand team
Definition

Sales forecast: A projection of future revenue based on the pipeline, historical win rates and judgment.

Example

A $500,000 quarterly forecast built from weighted pipeline, adjusted down because two large deals have gone quiet.

Why it matters

Forecasts drive hiring, spending and investor confidence.

Sales forecast in MagicWand

MagicWand's forecast is auditable to the conversations behind each number.