CRM glossary
What is a Suspect?
A contact who might be a fit but hasn't yet engaged or been qualified — the earliest stage before lead or prospect.
Definition
Suspect: A contact who might be a fit but hasn't yet engaged or been qualified — the earliest stage before lead or prospect.
Example
A new sender in your inbox from a target company is a suspect until they engage.
Why it matters
Tracking suspects lets you nurture early relationships without cluttering the pipeline.
Suspect in MagicWand
Book Builder adds new inbox senders as suspects for review.