CRM glossary
What is a Sales cadence?
A defined sequence and timing of outreach touches to a prospect.
Definition
Sales cadence: A defined sequence and timing of outreach touches to a prospect.
Example
Call on day one, email on day three, call on day seven, a short check-in on day fourteen.
Why it matters
Consistency beats intensity in outreach.
Sales cadence in MagicWand
MagicWand learns cadences from what works and respects consent.