CRM glossary
What is Consent management?
Recording and enforcing whether a contact has agreed to be contacted on a given channel.
Definition
Consent management: Recording and enforcing whether a contact has agreed to be contacted on a given channel.
Example
A contact opted out of marketing email, so the send button for that channel is locked.
Why it matters
Outreach without consent creates legal and reputational risk.
Consent management in MagicWand
Consent is hard-gated at send time in every channel.