CRM glossary
What is a Sales cycle?
The time from first contact with a prospect to a closed deal.
Definition
Sales cycle: The time from first contact with a prospect to a closed deal.
Example
If first contact was March 1 and the contract was signed April 30, the sales cycle was about 60 days.
Why it matters
Shorter cycles mean faster revenue and more deals per rep.
Sales cycle in MagicWand
MagicWand is built to shrink time-to-close by removing follow-up gaps.