CRM glossary
What is Time to close?
The average number of days between first contact and signature.
Definition
Time to close: The average number of days between first contact and signature.
Example
Across last quarter's 18 wins, the average time to close was 47 days.
Why it matters
It reveals friction in the sales process.
Time to close in MagicWand
Tracked and trended automatically in the War Room.