CRM glossary
What is Pipeline velocity?
How quickly deals move through the pipeline, commonly calculated as (number of opportunities × win rate × average deal size) ÷ sales cycle length.
Definition
Pipeline velocity: How quickly deals move through the pipeline, commonly calculated as (number of opportunities × win rate × average deal size) ÷ sales cycle length.
Example
40 opportunities × 25% win rate × $20,000 average deal ÷ 60-day cycle = about $3,333 of pipeline velocity per day.
Why it matters
Velocity often predicts revenue changes before deals close.
Pipeline velocity in MagicWand
Time-to-close is a live gauge in the War Room.