CRM glossary
What is Win rate?
The percentage of opportunities that close as won out of all opportunities that reached a decision.
Definition
Win rate: The percentage of opportunities that close as won out of all opportunities that reached a decision.
Example
12 deals won out of 40 that reached a decision is a 30% win rate.
Why it matters
Win rate by stage shows exactly where deals are lost.
Win rate in MagicWand
Calculated live from your actual outcomes.