CRM glossary

What is a Pipeline?

The set of open opportunities organized by stage from first contact to close.

Updated October 2026·2 min read·By the MagicWand team
Definition

Pipeline: The set of open opportunities organized by stage from first contact to close.

Example

Twenty open deals worth $1.2 million spread across Discovery, Proposal and Negotiation make up the pipeline.

Why it matters

Pipeline health is the leading indicator of future revenue.

Pipeline in MagicWand

MagicWand's kanban pipeline places deals by live signal.